The cosmetic industry refers to the industry which manufactures and distributes personal cosmetic goods. These include skincare, like facial moisturizers and cleansers. Skin brightening cosmetics like eye shadows and eyeliners. Body cosmetics include body lotions and bath soaps, hands. Lip make-up products like blushers, lip balm, and gloss, facial powder, and bronzer. There are also a number of specialty industries involved in the production and distribution of cosmetics. They include nail artistry, spa therapies, hair design and manufacturing, spa makeup artistry, medical industries which manufacture medical devices used in cosmetics application and dental care, and culinary arts. Which manufacture foods and drugs used in cosmetics applications. In addition, some international companies which are well known for their cosmetic export market include Colgate Palmolive and Unilever.
The global cosmetics industry is highly diversified with several players competing on the same playing field. This has created opportunities and challenges for many brands which have come up and have managed to survive the onslaught of the competitors. Some brands have managed to make an impact on the consumers’ minds by providing a range of products that are not only high quality but are also extremely affordable. These brands include Maybelline, L’Oreal, Cover Girl, L’Amour, Oxygen Plus, RoC Pro, and Tupperware.
Organic Beauty Products
The introduction of the organic makeup movement and its subsequent awareness program has changed the makeup industry. Organic beauty products do not contain any artificial additives or preservatives. The recent years have seen major expansion and emergence of this segment of the personal care market. Some of the organic makeup giants are Unilever and Safeguard.
The personal care and skincare segments continue to grow at unprecedented rates. In some cases, these skincare companies have crossed the line by coming out with products that cause serious skin reactions and can even lead to allergies. The other trend that has impacted the skincare industry is the inclusion of sunscreen in make-up kits. It is impossible to predict how the sunscreen would fare in the future as it was not included in the make-up kit. When the concept of a make-up palette first came into place. However, it can be safely said that most people today use sunscreen lotions even when they are outdoors.
Artificial Cosmetic Ingredients
The trends in the cosmetics market show that the focus of the upcoming years will be on artificial cosmetic ingredients. Dermalogica and Stockade are two of the brands which have introduced Botox and collagen treatments. These procedures are conducted through a needle embedded in a gel, which gradually improves the wrinkles present on the face. Other gels and serums are expected to introduce Botox and collagen into the cosmetics industry.
The other trends that have impacted the Personal Care Industry during the coming years are the antibacterial face wash. Which promises to bring back the good image of the cosmetic brands. In the coming months and years, there are expectations that the antibacterial face washes will be included in the hygienic regimen of every woman. There are also brands that claim to offer a natural look with the antibacterial agents present. Most of these products are found in emerging markets like Brazil, India, and China.
Biggest Challenges That Cosmetic Companies Face
One of the biggest challenges that cosmetic companies will face in the coming year and beyond is the replacement of traditional black powder make-ups with age-defying lipsticks and eye shadows. If these new age-defying lipsticks and eye shadows are successful, there is a great chance that the cosmetics companies will experience a 30 billion dollar revenue increase. This means that for every person who buys age-defying lipsticks or eye shadows, the cosmetics companies will be making thirty billion dollars. This is a huge opportunity for beauty brands, which is why they are all trying to capitalize on this opportunity.
There are many factors that can impact the makeup industry’s worth, one of them being the competition. With the introduction of new products and technologies, there is always great potential for growth. The key is to take advantage of these opportunities and invest in them to ensure your success as a brand in the coming years.