| Can Google Bring It’s Just Wings to the Masses?
It’s Just Wings is one of the fastest-growing fast-casual restaurants in America, generating $3 million in sales each week. The restaurant has developed a premium brand through delivery and is a good fit for sports tie-ins. A new partnership with Google and DoorDash could help extend its reach. But the question is, can Google bring It’s Just Wings to the masses? We’ll answer that in a moment.
It’s Just Wings is generating $3 million per week in sales
The Dallas-based restaurant company, which also owns Maggiano’s, Chili’s, and Brinker International, is betting big on It’s Just Wings. In fact, the brand new restaurant is already generating $3 million a week in sales. Brinker aims to have 900 restaurants by the end of this year. And it hopes to expand its offerings beyond the Just Wings to other types of food.
It’s Just Wings will become a $150 million brand for Brinker International Inc., which operates through the Chili’s and Maggiano’s Little Italy brands. The company expects the new concept to grow to 900 restaurants by the end of fiscal 2022. The brand is produced at Chili’s kitchens. The company’s parent company, Brinker International, said it plans to expand its virtual brands by the end of fiscal 2020.
While prices are rising, a wing shortage is causing some restaurants to cut back on their menu. Some restaurants are temporarily switching to boneless wings made of breast meat, or reducing their portions to smaller frozen wings. These changes affect the appearance and consistency of the wings. Many local wing restaurants have raised prices and are cutting back on profit. And a shortage of wings will eventually result in more competitors.
It’s a natural fit for sports tie-ins
Using social media to promote It’s Just Wings’ brand is a natural fit, because its customer base is much different from that of Chili’s. This will expand the marketing opportunities, but Chili’s has a longstanding direct marketing channel with its Rewards program. In the coming years, Brinker plans to expand its virtual brand portfolio to include e-sports.
What’s Next For It’s Just Wings?
It’s Just Wings is an American fast food delivery service. It was launched by Brinker International Inc. in 2014. The company also has partnerships with Maggiano’s and Chili’s restaurants. The business sells curly fries and chicken wings. While the food is fast and easy to order, it has not achieved the level of success it has hoped for. In this article, we’ll explore what’s next for the fast food chain.
It’s Just Wings generates more than $3 million in weekly sales
In June, Brinker International Inc. launched a new delivery service called It’s Just Wings. The new concept has already garnered more than $3 million in sales in its first week, according to its founder, Wyman Roberts. Brinker’s CEO said the chicken chain is already generating incremental business, despite its relatively recent start. The company’s initial capital investment consisted of installing a few small refrigerators in select locations.
While it is impossible to say how much money It’s Just Wings will generate, the company estimates that the new virtual delivery business will be worth $150 million in its first year. That figure includes delivery and online ordering, which are expected to be crucial to the business’s success. Brinker’s It’s Just Wings brand is produced in Chili’s restaurants, and it generates more than $3 million in weekly sales.
The new concept leverages the kitchens of Chili’s and Maggiano’s restaurants. By using its chefs, Brinker’s just Wings has access to a wider variety of ingredients than the competition. The business has also partnered with DoorDash and Google to deliver its food to customers. The return of college football season presents more opportunities for the company. With more than 5,000 tech-enhanced parking lots throughout North America and Europe, the new concept is sure to be a hit.
It’s expanding into takeout at Chili’s
After experimenting with a new delivery model for chicken wings, Brinker International is now extending the concept nationwide. The company’s It’s Just Wings menu will now be prepared in Chili’s and Maggiano’s Little Italy kitchens and delivered through DoorDash. While the brand has expanded into the restaurant industry, the company has faced challenges in the fast-growing delivery segment, including the coronavirus pandemic.
To get customers to order wings through its takeout service, Chili’s has partnered with Google to expand its reach. Users can now type “It’s Just Wings near me” into Google and see a list of participating restaurants. When they arrive at an It’s Just Wings restaurant, they can place an order and choose whether they want it delivered or picked up. This new partnership will allow more customers to access the brand’s menu and make purchases, including online.
As the company continues to recover from the negative effects of COVID-19 dining restrictions, the company is planning to expand its It’s Just Wings brand into takeout. The company is considering various avenues to expand its It’s Just Wings brand, including adding takeout and tying in with sporting events. If the plan works, the company will be able to increase profits even faster.
It’s planning to launch another virtual brand
As the company looks to expand its digital business, executives are considering introducing another virtual brand. Denny’s, Wow Bao, MrBeast and many others have already branched out to the virtual world. All are riffs on their brick-and-mortar counterparts. While Brinker International’s parent company is considering turning It’s Just Just Wings into a full-fledged restaurant brand, it has not ruled out other online concepts as well.
Chili’s parent company, Brinker International, is planning to launch another virtual brand to further expand its digital footprint. The company said that it has a virtual concept, which could generate $150 million in the first year. And it is generating incremental sales and revenues from a single location, which means that its capital expenditures are lower than the cost of a single brick-and-mortar restaurant.
In the United States, It’s Just Wings has already launched a virtual version of its food delivery service Uber Eats. These apps enable customers to order wings and pay online using their Uber account. Its Just Wings is available in several cities throughout Puerto Rico through Uber Eats. Its virtual brand is now available in three countries, including Bayamon, Caguas, San Juan, and Carolina. It is also available in Ponce, Dorado, and Guaynabo.